Specifically, people who like generating AI videos via the Sora tool for free can now pay extra to get more generations per day than the free tier usually allows. The news and an explanation come from Bill Peebles, OpenAI’s head of Sora, on X. Peebles called the current economics of Sora “completely unsustainable,” as a justification for the move.

Currently, users get 30 free generations per day on Sora. According to The Verge, with this new system, users can now pay $4 for 10 extra generations per day. As part of this announcement, Peebles also mentioned that OpenAI will eventually need to pare down the number of free generations people get per day, so if 30 already wasn’t enough for you, get prepared to start paying money on a regular basis for Sora.

Peebles also mentioned a desire to eventually let companies charge extra for cameos of popular characters in Sora videos. We’ll, uh, see if that ever happens.

Alex Perry is a tech reporter at Mashable who primarily covers video games and consumer tech. Alex has spent most of the last decade reviewing games, smartphones, headphones, and laptops, and he doesn’t plan on stopping anytime soon. He is also a Pisces, a cat lover, and a Kansas City sports fan. Alex can be found on Bluesky at yelix.bsky.social.

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